Skip to main content

Pinterest teams up with brands for more informative pins

Pinterest is about more than photos of your favourite hairstyles and new exercise regimes. The social corkboard has just launched a new branding function for products, recipes, and movies.

Pinterest has partnered with popular websites to provide users with more details about certain pins. Clothes and furniture, for example, may now come with pricing and available locations for purchase, while recipe pins include cook time, ingredients, and serving sizes. Additionally, movie pins provide content ratings, cast members, and more details.

Users will know when a pin has more information to share via the new Pinterest icon that appears below the picture. A movie, for example, may include the Netflix icon, signifying the streaming video website's average rating, as well as details about the film's stars and crew.

"We'll also update all of your old pins so they're more useful, too," Pinterest software engineer Anna Majkowska explained in a blog post.

Pinterest's current partners include eBay, Etsy, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target, Urban Outfitters and Walmart, as well as 101 Cookbooks, Better Homes and Gardens, Bon Appetit, Good Housekeeping, Martha Stewart Living, Real Simple, Whole Foods Market, and Woman's Day.

Meanwhile, Flixster, Netflix, and Rotten Tomatoes have signed on to provide pinners with further details about movies.

Pinterest also announced that its "Pin It" button is now available for a select few mobile apps, allowing users to pin from wherever they are. Early partners include Behance, Brit+Co., Etsy, Fotopedia, Jetsetter, Modcloth, Snapguide, TED, The North Face, and Zulily.

"You can only see these new pins in the new look," Majokowska said, adding that the update is available now on the top of the user's home feed. "This is just the beginning and we hope to make all pins more useful in the coming months."

It's been a busy month for Pinterest, which recently launched push notifications and mentions for its Android and iOS applications, as well as the ability to send pins directly to others from the Web or mobile device.