Ahead of tonight's Xbox event, Sony has unveiled a new teaser trailer for its own next-gen console, the PS4.
The 30-second spot features what appears to be a blurry, zoomed-out shot of the new console, spliced with quick shots of what might be zoomed-in images of the next PlayStation 4, but are really too quick to decipher.
The end of the video promises more details about the new console on 10 June, the eve of this year's E3 gaming conference in Los Angeles. The company is inviting fans to "RSVP" on Facebook for the press conference, which will be webcast.
Sony confirmed the existence of the PS4 at a large New York City press event in February. However, the company didn't actually show off the new PlayStation console, focusing instead on specs, a new controller, and details about games that will be available for the PS4.
While some gamers (and reporters) were annoyed by the move, it does allow Sony to host another high-profile event at E3 to actually unveil the console, which is expected to hit stores before the 2013 holiday season.
It appears that Microsoft, meanwhile, might follow the same routine. The company is hosting an event at its Redmond headquarters this evening that will feature "A New Generation Revealed" during a presentation from Don Mattrick, president of Microsoft's Interactive Entertainment Business, and the Xbox team.
Microsoft is also holding a 10 June press conference at E3, during which it will "continue the conversation and showcase our full lineup of blockbuster games."