Pandora is expanding its social media footprint with a new Facebook Timeline app.
The social network add-on allows users on mobile devices and the Internet to automatically publish their listening activities to their Facebook Timeline, making it easier for people to share their favourite music with friends.
"Music is a central part of many people's lives and at Pandora we recognize that it can be both an intensely personal experience and a highly social experience," Pandora CTO Tom Conrad said. "For those who want to share, Pandora's new timeline app serves as another platform for music exposure and discovery, which benefits listeners, artists and advertisers."
To get started, just open Pandora in any Internet browser or an Android or iOS device, and when prompted to "Publish to Facebook," click the blue button to sync the feeds. Users can personalise exactly what they share using options that include stations they're listening to, as well as specific tracks and artists they like. Activities will appear in the News Feed, Activity Log, and Music section of the Timeline. A Pandora listener's Facebook friends can also access a shared radio station by clicking on the story.
Pandora is no stranger to social features, already offering ways to share online radio stations on the popular social network. So what's different? According to Conrad, "today's update makes sharing effortless."
"This means it's easier than ever to discover new music from friends' listening activity in your Facebook News Feed or by checking out the music section on their profile," he said in a blog post, adding that Facebook's new Music section also includes a dedicated radio collection.
The Internet radio company promises that all users who add Pandora to their Facebook feed will have full control over what information is shared; all settings can be adjusted at any time on the Pandora site or via Facebook's Application Settings Page.
The Facebook news comes shortly after the company introduced Pandora Premieres, a new station that provides users with on-demand access to early album releases. The feature kicked off on Tuesday, with the latest records from former Credence Clearwater Revival frontman John Fogerty and British singer-songwriter Laura Marling.
All tracks featured on the albums are available for unlimited listening until the records hit shelves, at which point Pandora will swap it for another artist's new work.