The Mac vs. PC war rages on this week, as Microsoft released not one, but two video advertisements panning Apple's iPad and Siri.
In both spots, Microsoft has its Windows 8 operating system showing off its superiority in the areas of work, play, multitasking, and more, all at the expense of Apple's iOS.
The first ad, "Less talking, more doing" (above), launched on Wednesday with a full-blown attack on Apple's virtual voice-recognition assistant. As the Windows Live Tiles flip in real-time on the Asus VivoTab Smart, showing new emails, Facebook status updates, and incoming SMS messages, the iPad's screen remains stagnant as Siri sadly admits that she's sorry, but she doesn't "update like that."
The apologies continue when a VivoTab user checks an Outlook inbox on one side of the screen while a snowboarder rides the mountains in a video playing on the other side.
"I'm sorry, I can only do one thing at a time," Siri says when the same task is attempted on the iPad, still focused on just the winter-games athlete.
Just then, both screens switch to respective presentation-making applications — the iPad running an unidentifiable program while the VivoTab vibrantly produces a colourful graph chart and other slides in PowerPoint, an application built for Microsoft by Microsoft.
"I guess PowerPoint isn't one of those things," Siri says dejectedly. "Should we just play 'Chopsticks'?" Cut to an on-screen keyboard and the simple waltz that Apple previously used to advertise its iPad mini last year.
While the advert may not convince Apple die-hards to make the switch, it goes a long way to promoting Windows and its compatible tablets.
On Thursday, Microsoft released another ad attacking Apple (below), this time focusing less on the gloomy Siri and more on general mudslinging aimed at the iPad.
Touting the Asus VivoTab, the commercial points out the two tablets' physical differences (the VivoTab RT is thinner and weighs less than the 4th-gen iPad), as well as connectivity (Asus offers a built-in microSD card reader, whereas iPad users must buy a microSD adapter), and printing (Windows OS works with nearly all printers, as opposed to Apple's special printer needs).
This campaign comes less than a month after IDC revealed that Microsoft shipped 900,000 Surface tablets during the first quarter — only a handful compared to Apple's 19.5 million iPads shipped during the same period.