Shazam is well on its way to being more than just a music discovery application, as its iPad redesign demonstrates.
The revamped app now includes a new discovery home screen, an improved layout for tag results of both TV and music, a new way to browse what friends have been watching and listening to, and so much more.
Most notable is the new Auto-Tagging feature, which, as its title suggests, automatically tags songs, television shows, and TV ads playing in the vicinity of the iPad. Auto Tag runs in the background as you write emails or play Angry Birds. You can skim through your Shazam list later to see what it picked up and then add content you like to your favourites for future enjoyment.
Whereas users once had to tap the Shazam screen to initiate tagging and then wait while the app listened to and identified the sounds, iPad owners can now enjoy those benefits without exerting themselves. The tap-and-tag function is still the only way for smartphone owners to take advantage of tagging in Shazam, however.
Once you've amassed a library of content, there is now much more to do with it. Users can share tunes on social media or buy a song or movie via iTunes or Amazon. TV fans can also learn more about an episode or the show's cast, view a playlist of songs in a broadcast, and visit sites like Wikipedia, IMDb, and the show's official website to get more info on particular media.
"We have seen amazing growth and expansion in both the number of people who use Shazam on iPad as well as their level of engagement," CEO Rich Riley said in a statement. "With more than 300 million Shazamers globally who use the app more than 10 million times each day to discover more about the music and television they are interested in, we have created an exciting and engaging new iPad experience for existing and new users."
Meanwhile, the revamped Shazam also comes with integrated streaming music via Rdio, enabling members to instantly listen to songs through the subscription service. Other new features include lightning-fast tagging that IDs content in as little as one second, improved Shazam Friends with more ways to discover media from others, and automatic resubmission for those in poor network reception areas.
"The iPad offers an ideal way to experience more on the second screen as people watch television, giving them more space to engage in additional content. Our new app gives our fans the most efficient way to experience more of the media around them whether they are in their home or anywhere throughout the world," Riley said.
This marks Shazam's second mobile update this year, following February's revamped version of its iPad and Android tablet apps. It is also the first big change under former Yahoo executive Riley's direction. Late last month, Shazam announced Riley as its new CEO. He took over for Andrew Fisher, who after eight years at Shazam's helm stepped into the newly created position of executive chairman.
Shazam is currently available for free download in the Apple iTunes Store. Check out the new features in the company's video above.