Mlais is not a household name but this Chinese manufacturer could well turn out to be the next HTC or ZTE by the looks of it. The company has just released a new handset called the Mlais MX58Pro and it is one of the first to come with the Mediatek MT6589T chipset.
This is a quad-core Cortex-A7-based SoC clocked at 1.5GHz with a PowerVR SGX544MP GPU clocked at 357MHz. In theory, it should perform on par with the Tegra 3 SoC found in the Nexus 7.
The rest of the configuration though is resolutely high-end. There's 1GB of RAM, a 5in 1,920 x 1,080 pixel OGS display (same resolution and screen size as the Samsung Galaxy S4 and the Sony Xperia Z), dual-SIM, a 3.3mm bezel, a 12-megapixel rear camera and a 2-megapixel front facing one, Android 4.2.1 Jelly Bean, Wi-Fi and a 2,500mAh battery.
The smartphone looks a lot like the HTC Butterfly, the first full HD smartphone to reach the market, but costs a mere 1,199 Chinese Yuan or around £130. But don't expect it to go on sale in the UK yet though.
The rise of such smartphone is likely to pile pressure on the big smartphone makers to innovate even more and trickle down high end features like full HD displays to entry level handsets even faster.