Ovum is this week hosting its annual BYOX World Forum, where it will unveil its newest findings in the world of enterprise mobility.
The IT analyst firm's two-day London event will focus on the rise of the bring-your-own (BYOX) trend and examine the magnitude of its expansion beyond BYOD (bring your own device) and BYOA (bring your own app).
ITProPortal will be in attendance when Ovum's findings are presented on Wednesday morning.
"For CIOs, managing such bring-your-own behaviour is a huge challenge that is now being exacerbated by the trend spreading to mobile applications," says Richard Absalom, Consumer Impact IT analyst at Ovum. "The new challenge for CIOs is to strike the balance between meeting the needs and requirements of the consumerised employee in order to avoid driving behaviours out of the line of sight and control of IT, while at the same time keeping corporate data secure and driving productivity."
Ovum's research concerns both the supply side and the demand side of the BYOX movement, and will be delivered through a series of keynotes, panels and workshops.
Case studies are also on the agenda, with headline organisations BBC and Ford placing the experiences gained from their own implementation of BYOX policies under the spotlight.
Ovum itself will also offer attendees advice on topics and issues such as BYOX employment strategies, best-practice vendor selection and governance.