London-based startup YPlan is set to roll out its eponymous "spontaneous going out" app on a global scale, after receiving $12 million (£7.8m) in seed investment to enable its international expansion.
Currently, YPlan is only available in London, where it is thought to have found its way on to 10 per cent of the UK capital's iPhones and was praised by Stephen Fry as being "seriously good."
However, the new funding means that party-goers from all over the world may soon be able to organise their social lives with the aid of YPlan - it's understood that New York City is first up and will get the app later this year.
Leading the investment effort is venture capital firm General Catalyst - well-known for its support of Airbnb - which joins YPlan's existing backers, Wellington Partners and Octopus Investments. Co-investors incude Path's Dave Morin, Spotify and Summly advisor Shakil Khan, Ashton Kutcher's A-Grade Investments, and former Facebook employee Kevin Colleran.
"YPlan has the opportunity to become one of the world's seminal mobile commerce companies. YPlan has delighted customers in London by showing a curated shortlist of events every single night that they can go to in just two taps. We are here to help the company make this phenomenon a global one," commented General Catalyst partner Adam Valkin in a statement.
YPlan is a last minute event discovery app and marketplace that closes the loop between listing, booking, and paperless ticketing – investors are thought to be particularly keen on the potential to develop its transactional prowess, which is based on a model similar to that employed by taxi-finding app Hailo.
The YPlan journey started back in late-2012, when it was founded by two friends, Rytis Vitkauskas and Viktoras Jucikas, in London.
Recent highlights for the Tech City startup include placing as runners-up at the Thinking Digital 2013 startup competition.