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£10K at stake as npower challenges developers to design energy-saving app

Energy giant npower is challenging developers to produce an energy-monitoring app for mobile, tablet or desktop that will enable consumers to track and manage their everyday consumption.

The Developer Challenge 2013 is currently enjoying its debut year, with npower offering a prize of £10,000 to the winning designer. The app must combine energy usage data with additional third party information to help people optimise, and ultimately cut down, their energy use.

Set to become an annual fixture after this year’s challenge, npower hopes the competition will produce a service to enhance the company’s mobile engagement with customers, having recorded a growing appetite for interaction via handheld devices.

Mobile traffic to is up by 50 per cent year on year, with one in five customers now viewing the site via their phone or tablet.

“As a business, every decision we make is driven by our customers,” said Paul Massara, CEO of RWE npower. “We have identified trends in our customers’ behaviour and are responding to these directly by commissioning ideas around an energy saving app.”

Developers have until 31 July 2013 to lodge their entries and npower will announce the winners on 15 August. Applications must be fully functional prototypes and come from teams of no more than three people.

“We want to work with the developer community to collate ideas which will improve our customers’ lives by helping them control their energy use and therefore save them money,” Massara added. “As customers of energy suppliers themselves, we’re hoping the developer community will help to bring a unique perspective to the project.”

As well as the 10K top prize, three runners up will be awarded a 32GB, Wi-Fi and 3G enabled Nexus 7 tablet – featured here in our review. Npower is also offering a student bonus in the Developer Challenge, with individuals or groups registered with a university able to land an additional £1,000 per winning entry.

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