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Apple Siri and Samsung S Voice to star in 2014 BMW ConnectedDrive packages

Automobile maker BMW is planning to include Apple's Siri and Samsung's S Voice personal voice-activated assistants as optional extras in its 2014 range.

Drivers who have an iPhone or Samsung Galaxy smartphone will be able to get directions, play music, and ask their digital companions all manner of other things. All of this comes without the need to take their eyes off the road, improving driver safety.

The services are free for those with BMW's ConnectedDrive package. Both Siri and S Voice will offer trailored suggestions based on the individual menus or functions that the driver wants to access.

“With the latest update to BMW iDrive, both Apple Siri and Samsung S Voice can be accessed through the vehicle's voice command controls,” said a spokesperson for BMW.

“With a paired device, pressing and holding the steering wheel voice command button will engage the device's voice access. Pressing the steering wheel voice button without holding it will continue to access the vehicle's voice command functions.”

According to T3, Honda has already included Siri Eyes Free in some of its US cars earlier this year. We will likely see more car makers adopt these features, which will further put pressure on sat-nav firms competing against Google Maps.