In less than six months, the price of the BlackBerry Z10 fell by more than 20 per cent to under £400. You can now buy it for £399 at British supermarket Asda unlocked. That's only £40 (or so) more than the BlackBerry Q5, which is pitched as the company's mainstream handset.
The Z10 comes with some great hardware. There's a 4.2in display with a 1,280 x 768 resolution, 2GB of RAM, 16GB onboard storage, a microSD card slot, an 8-megapixel rear camera, a front facing one, DLNA compatibility, a HDMI port, NFC, a dual-core Qualcomm Snapdragon MSM8960a SoC clocked at 1.5GHz that supports 4G/LTE bands.
Other features include a battery that can power the device for up to 11 hours, BlackBerry 10 OS, a user interface that has been thoroughly rethought with BlackBerry Flow, Remember, BBM, Balance, BB Browser, BlackBerry Protect and a slew of other services.
Check out our review of the BlackBerry Z10 smartphone here.