We've scarcely had time to digest recent debutant the Lumia 925, but already Nokia appears set to zoom in on its next flagship handset.
The Finnish smartphone manufacturer has tickled the interest of the world press after sending out invites for a special event on 11 July, presumed to be the launch of a new device.
Proceedings will centre on New York City and start at 11:00 EST (16:00 BST), with the invitation promising that attendees and onlookers will "see more from Nokia" under the cryptic heading of "Zoom. Reinvented."
The speculation is that Nokia is preparing to break cover with a new Lumia device featuring high-level imaging capabilities similar to those found on the 808 PureView.
Recent rumours have focused on a handset dubbed the EOS. It is thought that the device could feature a whopping 41-megapixel PureView camera as well as running the Windows Phone operating system.
Nokia has officially declined to comment on device-specific speculation. However, leaked photos alleging to show the aluminium chassis of the new Lumia EOS (see top) have surfaced via Chinese sources.
Back in May, Nokia launched the Lumia 925 and Lumia 928 at a special event in London. The aluminium 925 is a slimmed down version of former flagship the Lumia 920, while the 928 is a more mid-range device with a polycarbonate build.