IBM has teamed up with ad solutions agencies Ogilvy and Net Communities to launch Wimbledon Insights, an analytics hub giving tennis fans and data-heads all the statistics that matter during the prestigious sporting event.
Wimbledoninsights.com went live today, one week before the competition kicks off at the All England Club in South-West London. IBM is now entering its 24th year as the official IT supplier to Wimbledon, producing the technology that powers the championships and the data that educates its competitors. Marking the partnership, Wimbledon Insights utilises the reams of intelligence to enrich fans’ enjoyment and understanding of the event, while showing off the capabilities of IBM’s analytics systems.
Among the new site’s features is IBM’s own Wimbledon Leaderboard, innovatively ranking players by combining analysis of their match performance with the fans’ opinion of them on social media.
Live data feeds will constantly update the leaderboard - demonstrating the insights real-time data can offer businesses - and IBM’s top ten players will receive limited edition trophies produced using 3D printing technology.
Wimbledon Insights highlights the depth and importance of technology in the production of a major sporting showpiece. From an initial service providing scores and statistics to the BBC, IBM’s involvement with Wimbledon has grown to cover a range of tracking, analysis and information tools that broadcasters, coaches and players use every day, and that now allow fans to get closer to the action.
Fan-friendly offerings now include IBM SlamTracker, which uses over eight years of Grand Slam tennis statistics and 41 million data points to identify the patterns and playing styles for particular head to head matches - or between players of similar styles if they have not met before.
With the IBM Wimbledon Leaderboard, SlamTracker and much more now kicking into life, head over to Wimbledon Insights for the full picture.