Two former HTC executives have created a new mobile startup called Kazam, which could put them in direct competition with their former employer.
The duo are Michael Coombes, former head of sales at HTC, and James Atkins, former marketing head at the firm's UK branch. They both left HTC in March, along with a string of other executives, and now they are setting up their own company.
Coombes will become CEO, while Atkins will take on the role of Chief Marketing Officer. The new company will focus on Europe, which was previously the playground for Finnish mobile maker Nokia.
The aim is to create new smartphones with “stunning design, robust hardware, and intuitive technology,” all with an improved customer service experience. Kazam is expected to employ Android, though a less likely option is that it will create its own operating system.
“There is a real opportunity for a new mobile brand to disrupt the status quo,” said Atkins, reports CNET. “We are passionate about delivering a truly positive mobile experience that doesn't just stop once you've bought the phone.”
While the executives' appraisal might prove true, Kazam faces significant challenges. With HTC struggling as Samsung and Apple continue to dominate the industry, it begs the question just how much room there is for new entrants into the field.
Kazam is expected to launch its first smartphones later this year.