As Huawei celebrated the launch of the Ascend P6 at the Roundhouse in Central London yesterday, we looked at the wider picture by checking out data published by analyst firm 51Degrees.mobi - data that doesn't paint a pretty picture of Huawei's position in the UK.
(You can read the full live coverage of the Ascend P6 event here as well as a hands-on of the device)
The Chinese company, which has big aspirations for the UK market, is not even in the top 10 when it comes to Android vendors in the UK. The data compiled by 51Degrees.mobi is cumulative, which means that it looks at snapshots based on actual usage in the wider world, rather than shipment or sales.
The market is dominated by Samsung, which has nearly 61 per cent of the market in the UK (including smartphones and tablets), leaving HTC far behind with just over 13 per cent. In third place is the combined Sony Mobile with nearly 10 per cent, while Google occupies the fourth place with 7.37 per cent.
In comparison, Huawei currently is 11th with 0.55 per cent of the market, that's 17 per cent down on the month before and a growth of 20 per cent year on year. If that sounds impressive, then it is worth bearing in mind that Amazon, Prestigio and HP (all tablet devices) have experienced three (and sometimes four) figures growth over the same period.
It remains to be seen whether the recent slew of Huawei smartphones will be enough to prop up the device manufacturer's market share in the UK. It needs to, at least, triple it in order to enter the top five and, we have to say, tablets will play a big role in getting there.
Huawei has been on a roll since the beginning of the year with the launch of the Ascend D2, the Ascend Mate, the Ascend W1 (its first Windows Phone 8 device), the Ascend P2, the Ascend G510, the Ascend G330 and last but not least, the Ascend Y300.