Feedly is gearing up for the impending death of Google Reader with the launch of Feedly cloud, which will help users more easily migrate Reader content to Feedly.
Feedly has also announced a standalone web version of its service, and unveiled the first nine applications built on Feedly cloud: IFTTT, Sprout Social, Nextgen Reader, gNewsReader for BlackBerry 10 and for Symbian/MeeGo, Press, gReader, Newsify, Pure News Widget, and Meneré.
Over the coming weeks and months, Feedly expects to add more developers and apps to that list.
"This is a landmark for Feedly, as we go from being purely a reader to becoming a platform," the company wrote in a blog post. "Feedly cloud is the foundation that makes us completely independent from Google Reader. It will enable us to build features even faster, and deliver the roadmap you helped us shape."
Those who are new to Feedly need only head to its website and click "Import Your Google Reader" for one-click migration from Reader to Feedly cloud. Existing Feedly users should install the latest version of the service (16.0.515), and your Google account will automatically be migrated to Feedly cloud in the next few days.
On the web, Feedly will also be available via cloud.feedly.com on all major browsers, eliminating the need for plugins or extensions. "This was one of the most requested features, and we are thrilled to deliver on this today," Feedly said.
Feedly has been readying itself for the demise of Google Reader, ever since it earned 3 million new members days after Google announced the end of its popular RSS tool. Feedly later announced plans to integrate third-party clients into its service.
Google Reader will officially close its doors on 1 July. But Feedly isn't the only alternative: News aggregator Digg is also prepping a Reader replacement, which is expected to go live next week, while there are rumours that Facebook is eyeing the space, too.