Due to technical reasons, we can't get Wi-Fi to run from the venue itself and we will therefore post Samsung's official livestream. Apologies for any inconvenience caused. Just click the "play" below to get started.
Another day, another Samsung launch. The South Korean juggernaut certainly doesn’t shy away from throwing an extra smartphone or tablet onto the market, and given the roaring success of its Galaxy devices – be they S, Note, or Tab – who can blame them?
The invitation for tonight’s event in London also references its Windows Phone-running Ativ line, so expect at least two new devices to break cover tonight as we track the launch event live her on ITProPortal.
Samsung doesn’t do anything in half measures these days, and has thus chosen the grand setting of Earls Court for this evening’s big reveal – the same venue its momentous Galaxy S3 smartphone emerged just over a year ago.
Don’t expect anything quite of that ilk tonight; after all we’ve already been treated to the launch of the Samsung Galaxy S4 flagship this year, but a range of recently-announced smartphones and tablets, including the Galaxy S4 mini, Galaxy Mega, and Galaxy Tab 3 could all be shown off in the flesh, plus the mystery Ativ model.
Fingers crossed we’ll have a surprise or two on our hands as well.
Whatever is served up in Kensington tonight, make sure you’re the first to find out. So join us here live from 7pm for the all the action and reaction as it unfolds.
- 20 June
Terrible Wi-Fi at Earls Court tonight. Head over to @ITProPortal on Twitter for all the announcements.
The stage is set as the grey clouds gather over Earls Court. We'll be there soon, so stay locked.
As that little roundup below demonstrates, Samsung really has saturated the consumer market with devices in recent times. Separating a Galaxy S3 Mini from a Galaxy Ace 3, a Galaxy Note 8.0 from a Galaxy Tab 3 8.0, and a Galaxy Mega 5.8 from a Galaxy Note 2 is enough to give anyone a headache, and analysts have highlighted the danger of this strategy ahead of tonight's launch.
"Value in mobile hardware is eroding rapidly. The pace with which Samsung is introducing new devices points to the smartphone becoming as much of a commodity as the PC," says Victor Basta, managing director of Magister Advisors.
"This week there are rumours Microsoft walked away from acquisition talks with Nokia, a business that it has already effectively acquired in all but name. In the first four months of this year alone, Samsung launched an eye-watering average of one new device a week and today it is launching yet more. Samsung and Nokia are both looking increasingly like Dell and Gateway, introducing a raft of new devices that only accelerate the perception of the phone as a commodity.
"There is a panic-fuelled chase for the illusory next big thing. Complete eco-systems, not device makers, are the real winners; Amazon and Apple have created their own mobile universes and will increasingly stand apart from the rest of the mobile market."
Welcome along! The hours are ticking down ahead of tonight's big event, so let's elaborate a little on the above and take a look at what devices may be unveiled tonight.
The smart money is on the Samsung Galaxy S4 Mini heading up the show. Yes, the scaled down S4 sibling is a smartphone we're already aware of, and it's even available to order, but little has been seen of it in the flesh. Tonight could be the night where we learn all about it and get some hands-on time, as Samsung tries to convince us the phone packs more of a punch than its rather disappointing S3 Mini predecessor.
Other recently-announced handsets include the Note-esque Galaxy Mega phablets, which may be offered up for the press to play with at Earls Court, and the Galaxy S4 Active, which rocks very similar specs to the original, bar its selling point of a fully-sealed design for added durability. We may also learn more about Samsung's ever-expanding tablet roster, after the Galaxy Tab 3 broke cover in three different sizes over recent weeks.
Let's hope for something a little fresher, though. We know something new for the Ativ line is arriving, so it will be interesting to see this can revitalise Samsung's rather subdued Windows Phone offering - and perhaps they'll be a brand new Galaxy too if we can stomach yet another phone/tablet variant from the Koreans.