American tennis pro Bethanie Mattek-Sands may have exited Wimbledon in the first round following a straight sets loss to Germany's Angelique Kerber, but she was a winner in the eyes of technology enthusiasts.
Ranked 58th in the world, Mattek-Sands caused a stir at the legendary tennis tournament this week by rocking Google Glass during her visit to London.
A Glass Explorer, Mattek-Sands didn't wear the hi-tech specs during her match - regulations only allow players to sport prescription eyewear - but did don them on the red carpet at the opening Wimbledon player's party as well as during practice sessions.
"I'm really stoked I get to work with Google and test out something that is brand new on the market. All of the players at Wimbledon have been asking about (the glasses)," Mattek-Sands told USA Today.
To give you an idea of how sport and augmented reality may intersect in the future, Mattek-Sands shot a two-and-a-half minute video about her Google Glass exploits in SW19, which you can find embedded above.
Mattek-Sands has a reputation as one of the most colourful characters on the women's tour and is known for her snazzy fashion-sense and quirky hairstyles - not since the Agassi mullet has Wimbledon witnessed coiffure this outlandish.
However, it's not the first time that augmented reality has reared its head at the All England Lawn Tennis Club.
Back in 2010, IBM experimented with Seer, an AR mobile app aimed at tennis fans. This year, IBM is bringing data analytics to the fore of the Championships via its Wimbledon Insights site.