LinkedIn is getting even more personal with the introduction of two new productivity features.
The "Who's Viewed Your Updates" and "You Recently Visited" features on the right-hand side of the homepage are intended to provide better insights into user activity across LinkedIn.
"Our goal was to create a customized experience that would make it easier for you to begin each day armed with the knowledge and insights you need to be productive and successful," LinkedIn's Caroline Gaffney wrote in a blog post.
Who's Viewed Your Updates is fairly self-explanatory — the feature offers a snapshot of your 14-day activity, who has seen it, and how it was received (likes, shares, comments). But it reaches deeper than first-degree connections, including a graph broadcasting how many viewers are in your second- and third-degree networks.
Gaffney boasted about the feature's real-time feedback opportunity, which allows you to build a professional brand and make connections with people who share common interests, she said.
In a twist on traditional LinkedIn functions, this profile viewing tracker is not hidden behind a paywall that forces the user to upgrade their account in order to see the full list of people creeping around their profile. And according to TechCrunch, there are no plans to start charging for the new feature.
Meanwhile, the new You Recently Visited function highlights recent profiles and articles you viewed, searches you've done, and group discussions in which you have participated. Future enhancements will likely include the addition of articles and company profiles viewed, TechCrunch reported.
"This makes it easier to retrace your steps, re-engage in conversations or follow-up with that old colleague you intended to connect with," Gaffney wrote.
LinkedIn adds these features to a growing list of recent upgrades, including new streamlined navigation, the ability to add rich media to updates, and Facebook-like mentions. Almost a year ago, the professional network got a complete reboot when the site debuted a de-cluttered, simpler façade.