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Microsoft could be forced to rename SkyDrive in the UK

Media giant BSkyB won a legal tussle against Microsoft over the use of the word Sky in the latter’s cloud-storage service SkyDrive. The court judgement means that Microsoft may have to rename that service in the UK.

In a statement, a BSkyB spokesperson added “Sky is pleased with the judgment handed down today by Mrs Justice Asplin. We regard any unauthorised use of the Sky name as a clear infringement of our well-established Sky brand. We remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies that seek to use our trademarks without consent.”

Microsoft, however, hasn’t given up and will try to annul Sky’s four trademark claims “on the grounds of descriptiveness for cloud storage services.”

It is not the first time that BSkyB is going after Microsoft for a Sky-related term. Back in 2010, it filed a case against Skype which Microsoft purchased three years ago, with market research apparently proving that confusion might arise between the two trademarks.

Sky TV (BSkyB) vs Microsoft

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.