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Microsoft could be forced to rename SkyDrive in the UK

Media giant BSkyB won a legal tussle against Microsoft over the use of the word Sky in the latter’s cloud-storage service SkyDrive. The court judgement means that Microsoft may have to rename that service in the UK.

In a statement, a BSkyB spokesperson added “Sky is pleased with the judgment handed down today by Mrs Justice Asplin. We regard any unauthorised use of the Sky name as a clear infringement of our well-established Sky brand. We remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies that seek to use our trademarks without consent.”

Microsoft, however, hasn’t given up and will try to annul Sky’s four trademark claims “on the grounds of descriptiveness for cloud storage services.”

It is not the first time that BSkyB is going after Microsoft for a Sky-related term. Back in 2010, it filed a case against Skype which Microsoft purchased three years ago, with market research apparently proving that confusion might arise between the two trademarks.

Sky TV (BSkyB) vs Microsoft (opens in new tab)

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.