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Apple poaches Yves Saint Laurent CEO to work on “special projects”

Apple has confirmed the recruitment of Yves Saint Laurent CEO Paul Deneve, as leader Tim Cook looks to shake up the executive levels of his company.

Evidently keen to preserve its reputation for fostering cutting edge design and style, it is the second time Apple has hired Belgian Deneve, who held a number of positions at the company’s European divisions during the 1990s.

“We’re thrilled to welcome Paul Deneve to Apple,” the Cupertino firm said in a statement. “He’ll be working on special projects as a vice president reporting directly to Tim Cook.”

Apple has not yet elaborated beyond the “special projects” remit for Deneve, but it appears he may soon be joined by other arrivals in the higher echelons of Apple’s hierarchy.

Pete Distad, an executive at media streaming company Hulu is also set to join the ranks to help with negotiations to acquire content for Apple TV, according to Bloomberg (opens in new tab).

The product conveyor belt also looks to be chugging into life again for Apple, with iPhone rumours abounding once more. The so-called ‘iPhone 5S’ will reportedly be launching on 20 September (opens in new tab) as its manufacturer continues to wrestle for the smartphone crown with Korean rival Samsung.

Will began working life as a technology journalist at ITProPortal as Senior Staff Writer. He's worked as a Copywriter, then Creative Lead across video, social, email, web and print. He is currently a Senior Content Strategist at Zone.