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Expanding eBay snaps up Belgium's biggest classifieds sites

E-commerce giant eBay has acquired the two biggest online classifieds sites in Belgium in an undisclosed deal.

The sites and, which translate as 'second-hand' in Dutch and French respectively, boast 5.5 million unique views per month. The population of Belgium is just 11 million.

With a relatively small population, the classifieds business in Belgium is by no means the biggest in Europe, but the moves shows that eBay still has a desire to expand.

As part of the move, the sites will retain their identity and become part of eBay's Classifieds Group, which has local listing sites in over 25 countries and 1000 cities around the world and includes Gumtree.

London based Gumtree was bought by eBay back in 2005 has since become the largest classifieds site in the UK, Australia and South Africa.

The services will remain free, local and Belgian and ran by those "who understand the nuances of the local culture" according to the statement released by eBay.

The company added that, by joining the eBay Classifieds Group, the services "will benefit from the innovative technologies found across eBay's global portfolio of classifieds businesses."

eBay's priority moving forward will be to develop a mobile platform for the sites.

Tomas is co-founder of Lucky Pilgrim, a team of journalists, photographers and art directors who connect brands to audiences through words, imagery and design. He was formerly editorial director at Chapel and managing editor at Courier magazine, and was a writer for ITProPortal as well as The Independent, EastLondonLines, The Sunday Times Magazine, and Croon.