Motorola has revealed a few more details about its upcoming Moto X smartphone, which users can apparently design themselves.
In a full-page ad revealed this week in AdAge, Motorola says the Moto X is the "first smartphone that you can design yourself."
The phone maker doesn't go into further detail, except to say that "you should have the freedom to design the things in your life to be as unique as you are." The ad doesn't actually show the phone, opting instead for two people jumping off a dock into a lake.
This could mean some sort of customisation option, perhaps like the colour options for Nokia's Lumia lineup, or it could just mean that Motorola took user requests into consideration when designing the Moto X. We'll have to wait until its official release to find out, which Motorola says will be "soon."
It has been speculated that customisation will include colour and engraving options.
In the ad, the Google-owned company also stresses that the Moto X will be "designed, engineered, and assembled in the USA," which Motorola said is only just the beginning.
"We knew this would be a challenge," the ad reads. "In fact, some people said it couldn't be done. But we're not just any company. And nothing this exciting ever comes easy."
In a subsequent post on its website, Motorola said it expects to have more than 2,000 new employees in Texas by the end of the summer.
The Moto X will be one of several phones Motorola plans to release this autumn, CEO Dennis Woodside said during May's All Things D conference. Motorola needs a hit as its struggles to compete against Android powerhouse Samsung; back in January, Google execs warned that Motorola was a "work in progress."
As noted by AdAge, Motorola unveiled a new, more colourful logo last week, which adds the tagline, "a Google company."
The ad comes after a page that highlighted the "Droid Ultra" appeared on the Motorola website. It has since been removed, but read "Think Thin. Available in a bunch of glossy colors, this high-grade DuPont Kevlar body proves you can be even thinner and still be as tough as steel."
Motorola did not respond to a request for comment about the Droid Ultra page.