Android users now have another photo-filtering option. Polaroid's Polamatic has entered the Google Play store.
Polamatic aims to tug at consumers' nostalgia for the retro days of instant Polaroid photography.
"The Polamatic app allows Polaroid to bring the instant picture look and feel everyone loves and remembers to today's mobile device user," Scott W Hardy, president and CEO of Polaroid, said in a statement.
The Polamatic app allows users to add one of 36 frames in the Polaroid Classic Border Logo format to either a new picture or an already existing one in their photo library. Users can choose from 20 filters to apply to their image, write a caption on the border, and share their completed work of art via email Facebook, Twitter, Flickr, Tumblr, and Instagram.
Polaroid isn't the first company to dabble in photo-filtering apps, of course, and is arguably pretty late to the party.
Instagram holds the lead, but Twitter added its own filters in December, Google added them to its Google+ mobile apps earlier this year, while one of the original photo-filtering apps, Hipstamatic, returned in May with a new app, dubbed Oggl, which allows users to filter photos after snapping a photo or preview different effects before shooting.
After a long string of financial struggles that involved filing for bankruptcy protection twice, Polaroid has been working to reinvent itself. One of the company's latest efforts to appeal to consumers is the opening of Fotobar stores, the first of which debuted in Delray Beach.
The Fotobar store helps people transform pictures saved on their smartphones into artwork that can be hung on a wall or put on a desk.