Twitter-owned video sharing application Vine has unveiled a series of new updates just weeks after Facebook launched a rival video function for Instagram.
As part of the development, the camera performance has been improved to include a focus tool, new grid and ghosting.
Browsing will be made easier through the introduction of 15 channels, including comedy music and nature, each with their own feed. Users will also be able to submit their videos to the separate channels.
Sharing is receiving a boost through a new 'revining' function which will allow users to repost each others videos.
Interestingly, private posts have been introduced which will allow people to control who can see their videos, meaning Vine is no longer fully public with all users able to view all posts.
Introducing the updates in a blog post, Vine Co-founder & CTO Colin Kroll said "This is our biggest, most exciting update yet", adding that there is more to come.
The updates are available for Apple's iOS now and will be available to Android users next week.
Vine currently has over 13 million users and is sitting at number 11 in the iTunes free app chart. Instagram is just ahead in 10th place.