File-sharing site YouSendIt has shed its paper-aeroplane logo and old title, and is stepping out with a new name and purpose.
Going forward, YouSendIt will be known as Hightail, in order to better represent the full breadth of its current products and vision for the future.
"The launch of Hightail is more than simply a new name," CEO Brad Garlinghouse said in a statement. "It signifies the beginning of a new company with new products and a new way of thinking."
YouSendIt launched in 2004 and served as a webpage interface for transferring files that were too big to email. But over the last decade, it has embraced new services beyond "sending" - evolving into a full-blown cloud storage offering, necessitating the need for a new name.
The re-designed Hightail web, desktop, and mobile experience is rolling out to the company's 43 million global customers in the coming weeks. Along with a new name, the company is also implementing a new pricing scheme.
A free, "Lite" option provides up to 2GB of storage for files no larger than 50MB; Pro users can shell out £7.99 per month to store up to 5GB of files 2GB or smaller. Additionally, the Pro Plus plan offers unlimited storage of 2GB files for £11.99 per month.
"We're renewing our commitment to helping our customers keep their ideas moving," Garlinghouse said, adding that he was looking for a way for his company to stand out in a community of Boxes, Syncs, and Shares.
Now, the rebranded Hightail does just that, carrying a name "that strides like a giant" and a look "that contrasts the endless dreary blues of the cloud space," Garlinghouse boasted.
One thing that has not changed, though, is the core service — "the reason why professionals from architects to attorneys, salespeople to singers choose us to share ideas and work together." YouSendIt users can still count on Hightail to provide an easy and secure way to access and share files and folders on any device, anywhere.
Get acquainted with the new Hightail in the company video above.
The news comes one day after Dropbox hosted its first developer conference and introduced Dropbox Platform. The new set of tools allows users to sync more than just files and folders, but adds the option of saving content like settings, contacts, to-do list items, and more.
Dropbox Platform has already been folded into Shutterstock, Mailbox, and Yahoo mail.