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Pebble smartwatch smashes 275k orders, 1m app downloads mark

The Pebble smartwatch was a sensation on Kickstarter, and enthusiasm for the wearable gadget has only grown since it began shipping to customers.

The Pebble team has announced it has logged an impressive 275,000 pre-orders to date. It received around 85,000 pre-orders during its Kickstarter campaign, and has accepted another 190,000 through its website.

What's more, Pebble users have already downloaded more than one million so-called watchapps, according to the company.

"This is great news for users and developers," Pebble CEO Eric Migicovsky, wrote in a Kickstarter update. "More Pebbles = more of a market and demand for Pebble watchapps."

Since January, the Palo Alto based startup has shipped more than 93,000 Pebbles to backers and pre-order customers in more than 150 countries. At this point, thousands of new Pebbles are being produced each day.

Going forward, the Pebble team (29 people and growing) is looking to ramp up manufacturing and shipping with the goal of getting the device on as many wrists as possible, Migicovsky said.

Migicovsky added that Pebble is also committed to improving the developer experience. One of the company's primary goals over the next year is to create a solid foundation for third-party app development on Pebble.

"We won't stop until we've created the best platform for you to write the wearable app you've been dreaming of," he said.

Pebble made a massive splash online last year, when it became the most-funded Kickstarter project ever (at the time) with $10 million (£6.4 million), and sold out after 85,000 watches were claimed.

The initial September shipping date came and went, without any of the e-paper timepieces reaching backers' doors. Ultimately, first shipments of the smartwatch were delayed due to demand; early backers finally received their Pebble earlier this year.

In May, however, Pebble received another $15 million (£9.8 million) in funding, which should help the company keep up with demand.