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Instagram rolls out photo, video web embedding functionality

Get ready to see a whole lot more Instagram photos plastered all over the web.

The Facebook-owned photo- (and now video-) sharing service this week introduced web embedding, an easy way to add Instagram content to any site across the Internet that supports HTML.

When you visit an Instagram photo or video page on your desktop web browser, you'll see a new "share" button on the right side of the photo, underneath the comments button. Simply click this button to get the embed code, and then copy the block of text and paste it into your blog, website, or article.

All Instagram content embedded on the web will link back to the original photographer's Instagram page.

"As always, you own your photos and videos, and we want to make sure that's understood no matter where your content appears," Instagram said. "Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you."

Instagram got itself into some hot water late last year when a planned terms of service update suggested that Instagram owns and has the right to sell your content. The company, however, denied that this was the case and scrapped plans for a full TOS update amidst all the controversy.

Note that embed code is only available to those whose photos and videos are public. If your content is private, there is no change. At this point, it looks like this feature is only available on the web, meaning you can't get embed code from your phone.

Instagram launched web-based profiles last November. Before that, the only way to view someone's profile was through the mobile app.

Meanwhile, Twitter back in January gave its own embeddable content a boost, allowing for the display of more information, including article summaries and re-tweet counts.