With BlackBerry’s comeback phone, the Z10, apparently suffering an early demise, the Canadian manufacturer looks set to usher in a new touchscreen flagship to boost its fortunes.
As we reported yesterday, prices for the BlackBerry Z10 are in free-fall following poor sales. Amazon has slashed 30 per cent off its original £450 price tag after the device sold almost a million units less than expected during the first quarter of 2013.
CEO Thorstein Heins has pleaded for patience as the company continues its rebuilding process, but the Z10 disappointment makes BlackBerry’s next move in the smartphone market vital. Evidence suggests the ‘BlackBerry A10’ will be the handset bearing the burden, with a series of leaks now detailing the phone’s specifications and potential release period.
In the past week, BGR.com has posted a photograph alleging to show the A10, complete with a large touchscreen and curved corners. The mobile rumour specialist says the phone will launch in autumn, and reveals a range of specs that have been supported and expanded upon by a leak circulated on the CrackBerry forum.
This specifies that the BlackBerry A10 will sport a 5in OLED display with a 1280x720 resolution, a 1.7GHz Qualcomm S4 Pro processor, 2GB RAM, a large 2800mAh battery, an 8-megapixel rear camera, and will run an updated BlackBerry 10.2 OS.
Like the Z10, the A10 appears to take on the market leading iPhone 5 and Samsung Galaxy S4 with similarities in form and function. Many commentators believe the key to a BlackBerry revival will actually be reclaiming the more corporate-oriented mobile space, where the physical keyboard-adorning BlackBerry Q10 sits more naturally.
The Q10 picked up a strong four out of five stars in our review. “BlackBerry does the best phone keyboards in the business," it was noted. "If messaging is your thing, and you aren’t bothered about video, web browsing, or a huge app store, then the BlackBerry Q10 may appeal.”
Ever keen to explore the best mobile propositions in the business world, we put the aforementioned Samsung Galaxy S4 – complete with Samsung Knox security – head-to-head with the productivity-focused Huawei Ascend Mate, to find out which is best suited to the professional environment.