Google has launched a new service in England and Wales which allows charities to use premium Google products designed for businesses for free.
Eligible organisations which sign up to the Google for nonprofits (opens in new tab) service will receive free advertising credit for use on Google AdWords, rebranded Google Grants for charities.
Google Apps products, including business Gmail services, Google Talk and 30GB of cloud storage across Gmail and Google Drive are now all free for nonprofits as part of the move.
The England and Wales service is the first to be launched outside of the US, where the nonprofit programme was first launched in 2011.
Dan Cobley, managing director of Google UK, said, "Through Google for Nonprofits, we want to support the incredible work of charitable organisations in the UK by eliminating some of the technical challenges and costs that they face.
"We hope our technology will help them to reach more donors, improve operations and raise awareness so they can focus on changing the world for the better."
Charities that sign up will also have access to premium YouTube features, including use of a donate button and the ability to place a call-to-action overlay directly over videos.
Use of Google Earth Outreach services will allow organisations to create a narrative Google Earth movie that can be published to YouTube, as well as display the geographical area an organisation is working in accompanied by data visualisation.
Further resources, including educational videos and examples of how other organisations are using Google products and technical support, will also be available as part of the service.
Google has been in a giving mood of late, having donated £1 million to the Internet Watch Foundation last month (opens in new tab).