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BBC launching cloud-based iCreate to crowdsource TV show ideas from employees

Everyone that works for the BBC, from support staff to HR, will soon be able to flaunt their own ideas for future TV shows, as BBC Production is set to launch iCreate, a major new online project.

Cloud-based crowdsourcing software developed by idea management firm Wazoku (opens in new tab), which enables businesses to capture, discuss and develop ideas all in one space, is being used as the basis of the programme.

Utilising the technology, iCreate will allow any employee of the corporation, working in any BBC base across the UK, to submit their ideas to the cloud. Even senior creatives will be encouraged to use the service.

Other employees will then be able comment on the ideas in a hope to push them forward. The most talked about submissions will be moved into the early development stages.

"Good programming ideas need development, feedback and discussion and employee engagement is a key part of how BBC Production operates," said Pat Younge, Chief Creative Officer, BBC Production.

"We believe we have a wealth of untapped creative talent which BBC iCreate, using Wazoku's platform customised to our specific needs, can help liberate us to generate some fantastic TV shows."

Simon Hill, MD and Founder of Wazoku commented, "Many organisations talk about increasing innovation and creativity but few have embraced it as whole-heartedly as BBC Production.

"This is one of the largest idea management roll-outs in the UK media and for Wazoku to win such a major deal with BBC Production is testament both to the product and team we have developed but also to the growing maturity of idea management in the UK."

Last week, the BBC decided to put 3D programming on hold for three years (opens in new tab), due to low public interest in the technology.

Tomas is co-founder of Lucky Pilgrim, a team of journalists, photographers and art directors who connect brands to audiences through words, imagery and design. He was formerly editorial director at Chapel and managing editor at Courier magazine, and was a writer for ITProPortal as well as The Independent, EastLondonLines, The Sunday Times Magazine, and Croon.