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The death of Microsoft Windows

Microsoft used to have tough-minded public relations people who would hound anyone who would dare write a headline like the one above. Those days are over. The last time I contacted one of the Microsoft PR firms they had a bunch of twenty-something staff who don't know much... about anything.

Within recent memory this firm once had a database of all contacts calling about Microsoft. They'd look you up while chatting and know each and every time you called or had been called. I guess the database stopped working.

The result is articles such as this one from Business Insider (opens in new tab) implying that Windows is fading faster than a photo print using cheap ink. To make the bogus analysis more apparent, the article shows how smartphones are more numerous than PCs and how they now constitute the bulk of Internet connected devices. Thus Windows is dead.

First of all, just because a mobile phone has access to some data network hooked to the Internet doesn't mean that Windows is dead. These are not even the same market as PCs. You never hear anyone ask, "Honey, we need a new home computer. Should I buy this HP? Or should I buy an iPhone?"

The concept is idiotic.

I'm not sure why this sort of commentary is so prevalent. I suspect it stems from some sort of animosity towards Microsoft when it did have PR folks bullying the media. Bills Gates used to call reporters himself and yell at them for being full of crap. Now, it seems that nobody at Redmond cares.

In fact, Windows is still bundled with almost all PCs sold. No, the market is not growing, but it's still huge (although trending towards becoming the replacement market that was predicted over a decade ago). That's because it is saturated. Eventually the smartphone market will become similarly saturated. Who knows what comes after that. A smart watch (opens in new tab)? Google Glass (opens in new tab)? Brain implants?

Now if the folks writing negative things about the Windows OS – such as worthwhile criticisms of Windows 8 (opens in new tab) – had a point besides carping, I'd complain less. How about promoting Linux or even a new more obscure OS? How about giving Microsoft advice on improving things? No, all we get is a mock celebration that Windows is dead.

When I see a chart like Business Insider's "Global Computing Platform Market Share" and the leading platform is Android, I know something is fishy. Android is a phone OS, not a computing platform by my way of thinking. All it can do is run rudimentary programs (apps) and open a browser. This is a platform?

Plus, not everyone with a smartphone actually uses any of the "computing" functions. Many use it just to make calls and send messages. Shocker!

If you want to think of it as a platform that actually competes with Windows, that's on you, and you'd be wrong.

Of course, you'd think Microsoft would be saying this, not me.