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Ouya boosting game development on $1m return to Kickstarter

If at first you wildly succeed, try and try again. That appears to be the motto of Ouya, the Android-based console that made a cannonball-sized splash on Kickstarter last year.

The company is returning to the crowd-funding site, but this time it's trying to raise money for its game developers via matching funds.

Beginning next month, Ouya is launching a $1 million (£655,000) Kickstarter campaign of sorts, aimed at boosting the rate of and interest in game development.

"Developers, we've set aside one million bucks to turn your ideas into a reality," the Ouya website said. "It's our way of giving back to the platform that helped us make Ouya a reality and to rewrite the 'rules' of how a game console is brought to market."

Interested developers can set up a Kickstarter campaign, complete with specific Ouya text and the Free The Games Fund logo to alert potential backers about the fund and encourage participation. Idea in hand, applicants must email Ouya with campaign details, and agree to sign the terms and conditions.

All Free The Games projects must follow the company's timeline, beginning on or after 9 August, and ending any day on or before 10 August 2014. To be eligible for matching, campaigns must meet the total funding goal, and raise a minimum of $50,000 (£32,750).

Need more incentive? That's where Ouya's $1 million carrot comes in. Those whose Kickstarter projects meet the funding requirements, and who agree to run their game exclusively on Ouya for at least six months, will receive a 100 per cent match of the total amount raised, up to $250,000 (£164,000), or until the $1 million pot runs out.

The company is also handing out an additional $100,000 (£65,500) to the qualifying campaign that raises the most money during the Free The Games Fund period.

"Kickstarter was our beginning — here's hoping it's yours too," the site said.

After raising $8.6 million on Kickstarter last year, Ouya became one of the most hotly anticipated 2013 gaming releases. But that very demand forced the company to delay its initial June 4 launch, pushing the official availability to June 25. Gamers can now find the mini console in retail stores like Amazon, Best Buy, and GameStop.

The delay did not affect early backers, who were already on track to receive their devices by the end of June.