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4G version of New Google Nexus 7 tablet to cost £299

Asus has confirmed that the 4G version of the new Nexus 7 tablet with 32GB will cost £299. In comparison, the 16GB and the 32GB SKU of the Wi-Fi only version will be £199 and £239 respectively. Note that there will be no 16GB version of the tablet.

The company’s Chairman, Jonney Shih, said in a press release published earlier today that “The new Nexus 7 puts the very latest mobile technology in users’ hands and sets a new benchmark for tablets.”

It also provided a few more details about the tablet itself. Asus used its TruVivid technology to improve colour clarity and brightness and partnered with Fraunhofer to integrate the latter’s Cingo mobile audio technology.

We reported earlier today that DSGi-owned Currys and PC World had put the 16GB and 32GB Wi-Fi versions of the new Google Nexus 7 tablet for £199.99 and £239.99 respectively.

At £299, it is cheaper that the iPad Mini which costs £369 (opens in new tab) and, at least on paper, absolutely trounces Apple’s diminutive tablet as far as the hardware specification is concerned.

Even more spectacular is how it compares to other similar devices on the market (and we’re not referring to tablets only). For example, the Sony Xperia Z Ultra, which comes with a more powerful system-on-chip, a smaller display, voice capability, a slightly better camera (but with half the onboard storage), costs more than twice the price.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.