In addition to its new Nexus 7 tablet and Android 4.3, Google has also unveiled Chromecast, a dongle that lets users send content from their mobile device to the TV.
The $35 (£23) Chromecast plugs into the back of your HDTV via the HDMI slot, and once connected to the home Wi-Fi network will pair with your Android, iOS, or Windows device "to bring your favorite online entertainment to the biggest screen in your house," Google said.
Chromecast works with Netflix, YouTube, Google Play Movies & TV, and Google Play Music. More apps like Pandora are coming soon.
The search giant also has a new beta feature within Chrome that lets web surfers project a Chrome tab onto the TV. "From sharing your family photos to enjoying a video clip from your favorite news site, it's as simple as pressing a button," Google said.
"With Chromecast, we wanted to create an easy solution that works for everyone, for every TV in the house," according to Google, which said that Chromecast is affordable enough for people to buy one for every TV they own.
Google said users can multi-task - send emails or surf the web - while content continues to play on the HDTV. "It works across platforms — Android tablets and smartphones, iPhones, iPads, Chrome for Mac and Windows (more to come), so your personal device is also now your remote control," Google said.
The Chromecast is the first gadget to use Google's Chrome Cast technology, which the company said will be embedded in a number of other hardware devices going forward. "A handful of early developers are already working on enabling Google Cast technology in their apps, so more supported apps are coming soon," according to Google.
Chromecast is available immediately via Google Play, Amazon.com, and BestBuy.com.
The device will support Android 2.3 and higher, iOS 6 and higher, Windows 7 and higher, Mac OS 10.7 and higher, and the Chromebook Pixel, with more Chromebooks coming soon. The gadget charges via USB, and a power adapter is included.
One of the devices that can tap into Chromecast, meanwhile, is the new Nexus 7, which makes its debut in the US on July 30. Sporting a higher-resolution display and longer battery life, as well as the updated Android 4.3, it will ship to the UK "in the coming weeks."