Nokia and London-based mentorship programme Entrepreneur First (opens in new tab) (EF) have today announced a new partnership.
The tie-up will see EF's 2013 Cohort develop new ideas, applications, and startups around the Finnish firm's JobLens career services software in exchange for financial sponsorship.
JobLens is a Windows Phone 8 (opens in new tab)app that utilises augmented reality technology to overlay localised job vacancy data on to Nokia HERE CityScape maps. It is currently available in the UK, US, and Canada and launched back in June.
Secretary of State for Business Vince Cable is scheduled to deliver a keynote at Google Campus in Tech City this morning, where Nokia and Entrepreneur First will launch their collaboration.
Ahead of the event, Mr Cable commented: "Government, through initiatives like this, is proud to stand with the UK private sector and its world-class reputation for innovation, business accelerators, and academic institutions to leverage mobile technology that gets people into work and finding better opportunities. This is a laudable example of collaboration designed to help move the UK economy back to full employment."
Nokia will join Entrepreneur First's prestigious list of partners, which also includes the likes of Microsoft, BSkyB, Experian, the City of London Corporation, and the Silicon Valley Bank. The unveiling of the collaboration is set to coincide with EF's Innovation Day, during which Nokia representatives will deliver a presentation to the Cohort outlining JobLens.
"Through the Entrepreneur First Cohort, Nokia is honoured and excited to engage some of the most innovative and agile minds in the UK. We want to challenge these young minds to imagine how JobLens can be enhanced and refined to address UK unemployment, a challenge that unfortunately all too many countries are combatting," commented Bryan Biniak, VP of app development at Nokia.
Entrepreneur First launched its 2013 Cohort (opens in new tab) back in June, pulling the cloak on the group of 36 talented university graduates that will now focus their efforts on innovating around JobLens.
"We're thrilled to be announcing our partnership with Nokia, [which] not only demonstrates the traction that the whole idea of graduate entrepreneurship is enjoying, but will also provide our participants with a new set of tools and relationships to build the next generation of disruptive startups," said Matt Clifford, co-founder and CEO of Entrepreneur First.
He added: "We believe can revolutionise the way young people find jobs. With youth unemployment and skill shortages such a critically important issue, it's great to see Nokia tackle this head on by providing job seekers with an incredible new way to view and find jobs."