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Why New Google Nexus 7 v2 tablet might not dominate the 7in Android tablet market

The first Google Nexus 7 tablet stunned rivals when it launched more than a year ago but don’t expect the likes of Acer, Lenovo or the myriad of Chinese white label tablet makers to sit put this time around, after the new Google Nexus 7 tablet launched two days ago.

Expect competitors to launch rival devices at lower price points by using different components and cutting back on the bill of material by excluding non-headline features (like wireless charging). What’s more, the new Nexus 7 launched at a higher price point (£199), which will provide with more breathing space for rivals.

Google is likely to drop the price by the end of the year though, just in time for Christmas, as it did for the first version of the Nexus 7 last year. Expect competitors to the new Nexus 7 tablet to come with system-on-chips from the likes of Mediatek or Rockchip almost certainly based on the newer releases of the Cortex-A9 (like the Tegra 4i), with more expansion options (HDMI, microSD).

What is different this time around is that Android is a much more mature platform with Android 4.x having been with us for nearly two years (it was unveiled in October 2011), something which is attracting (or has attracted) a number of other major players not necessarily associated with technology; Hyundai, Haier, Amazon, Hisense amongst others.

This, in turn, drags down the average bill of material (due to demand and supply) and increases the pace of innovation due to competition. Which is why you can now get a full HD smartphone with a quad-core system-on-chip - like the iOcean X7 -for just over £130.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.