Having unveiled its upgraded Nexus 7 tablet last week, Google is ramping up the preparations for its launch and whipping up a little more consumer fervour in the process.
Nexus 7 suitors have now been invited to submit their emails via an official sign-up page that promises to deliver updates on availability as soon as they emerge.
“Nexus 7 brings you the perfect mix of power and portability, and features the world's sharpest 7" tablet screen,” Google boasts.
“Sign up today and we'll give you a heads up when you can get your new Google Nexus 7, on Google Play or at a retailer near you.”
The page breaks cover days after retailers PC World and Currys offered the tablet for pre-order, with the 16GB model priced at £199.99 and the 32GB at £239.99.
Unlike Google, the two stores were even brave enough to venture a release date of sorts, with “availability” listed on both sites as starting from 13 September 2013.
The new Nexus 7 launch has significant implications for the hardware sector, as Google looks to build on the success of its predecessor and wrestle market share away from old foe Apple with its iPad mini.
As the devices prepare to go head-to-head, we conducted our Nexus 7 v iPad mini spec comparison to see which tablet is best equipped in the current tablet wars.
Since the enthusiastically-received unveiling of the Asus-manufactured slate last week, we’ve also been able to get a hands-on preview of the new Google Nexus 7.