RebelMouse, a social media aggregator, has clinched over $10.25 million [£6.7 million] of new funding after a successful Series A round.
The firm, which describes itself as “your social front page”, captured the funding in a round led by Oak Investment Partners, SoftBank, Sterling Investment Partners and Michael Lazerow.
“We're thrilled that Michael saw potential in RebelMouse, and I’m confident that his keen insight into the rapidly changing social publishing and advertising space will be extremely beneficial for us moving forward,” said Paul Berry, company founder and CEO, in a blog post.
The service provided by RebelMouse allows companies, individuals and brands to have a constantly up-to-date presence online with all social media activity confined to one page. This is updated automatically with customisation and editing done by the user.
RebelMouse also announced growth of 900 per cent in unique visitors to 7 million since January 2013. There are now “over 300,000 sites created by RebelMouse users” according to the blog and 35 per cent of their paying customers are from 49 countries, which doesn’t include the US.
Berry, former CTO at Huffington Post, also announced three new members of team that swells the workforce to a healthy 36, according to TechCrunch.
Jarrod Dicker joins as the firm’s managing director of commercial product and operations, and has been poached from Time Inc after leading their social and content ad products.
Andrea Harrison, meanwhile, will lead the company’s platform marketing and comes from straight from the role of digital brand director at Pepsi.
Last of the three is Jake Beckman who is filling the role of partner accelerator after a successful career in content production and curation for the likes of Bloomberg TV and ABC News.
Social media aggregation is an important tool for anyone with a presence across a number of different networks with Twitter’s TweetDeck application one of the best examples of effective aggregation software.