Android 4.3, the latest version of Google's mobile OS, is set to rollout beyond the search giant's native Nexus range for the first time, with the Google Play editions of the HTC One and Samsung Galaxy S4 reported to have received an OTA boost to the new software.
Now, the latest iteration of Android is apparently going live for the Google Play variants of the HTC One and Samsung Galaxy S4, which see the manufacturer's native Android skins - HTC Sense and Samsung TouchWiz - swapped for a vanilla Android experience.
The downside? So far, the stock Android versions of the highly coveted handsets have only been released in the United States.
Now that the Android 4.3 update has been cleared, smartphone enthusiasts will be crossing their fingers even more tightly in the hope that the Google Play variants land in the UK sooner rather than later.
However, news that the new flagship handset from Google subsidiary Motorola, the Moto X, has been slated as a US-only release will no doubt have left many with an uneasy feeling.
For more on that device, check out our Motorola Moto X hands on preview.
Will the UK market see the coveted Google Play editions of the Samsung Galaxy S4 and HTC One? Share your thoughts via the comment section below.