Finnish phone manufacturer Nokia has had a dig at the Apple iPhone 5’s camera capabilities in a new TV ad for its Lumia 925 smartphone, that is remarkably similar to ads run earlier this year by Apple.
The advertisement makes light of the Lumia 925’s camera up against the iPhone 5 and continues on from the 'Don’t Flash: Amaze' ad that also targeted Apple’s camera – in particular its flash.
'Better Photos Every Day' compares photos taken by the Lumia 925 to ones on the iPhone 5 in various situations to illustrate the Lumia 925 camera’s performance in darker situations and its Pureview technology.
It shows photos being taken in all manner of different settings and viewers will be particularly impressed by the way it manages to light up photos in dark settings without a flash using Pureview.
You don’t have to be eagle-eyed to notice that Nokia’s latest TV ad is almost exactly the same as Apple’s 'Photos Every Day' ads that ran earlier this year – with a couple of the picture opportunities in Nokia’s ad looking almost identical. Even the name of the Nokia ad claims that the photos taken are far superior.
The Lumia 925’s camera can take 8.7-megapixel photos and features a Carl Zeiss lens, f/2.0 aperture and dual-LED flash. Apple’s iPhone 5, in comparison, has an 8-megapixel camera that has a 40 per cent faster photo capture than the iPhone 4S.
Nokia’s Lumia 925 handset is already being superseded by the upcoming Lumia 1020, and can be picked up for as little as £21 per month.
Many consumers may wait for the Lumia 1020, especially considering the image capabilities they will be able to get out of a camera that offers 41-megapixels – the most generous offering ever found on a smartphone.
Something that may put off consumers is the device’s hefty price tag that, according to Trusted Reviews, will be £599.99 when it lands on 5 September.
Image Credit: Flickr (Stigherrian)