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Canonical slashes price of Ubuntu Edge to £445 in last ditch Indiegogo push

With just 13 days left to reach the $32 million (£20.6 million) target, Canonical has fixed the price of its Ubuntu Edge at $695 (£447) for the remainder of the crowdfunding campaign.

Announcing the move, Canonical cited Bloomberg's $80,000 (£51,600) pledge along with a cut in the production cost of the device as reasons for the price drop.

"We've been negotiating with several major component suppliers who are keen to see the Edge reach its goal and drive the adoption of new mobile technologies. This is one of the key benefits of keeping some of the core specifications open: as a result of these negotiations, we can now produce the same state-of-the-art device for less than we originally estimated," Canonical said in a statement.

The lowest pledge cost for a device had previously been set at $780 (£500), after already being dropped from $830 (£533) a few days after the launch of the campaign, when a range of pricing options were introduced.

Those who that have already pledged a higher amount will not be missing out however as at the end of the campaign, anyone who's already pledged more than $695 for the phone will be offered a refund covering the difference.

The single $695 (£447) pledge also comes with a year's subscription to LastPass Premium and a place on the founders page.

As part of the move, Bloomberg's, as well as any future corporate baker's, $80,000 (£51,600) pledge will now get them 115 devices instead of 100.

So far the campaign has raised just over $9 million (£5.8 million) of the $32 million (£20.6 million) goal, which will break crowdfunding records if reached.

Last week, Open Analytics' Willem Ligtenberg, despite supporting the effort, argued that the Ubuntu Edge campaign is destined to fail.