Ofcom has announced plans to make it easier and more convenient for consumer to switch broadband and landline providers.
From today, customers of any ISP will be able to use a single switching process led by the new provider on behalf of the consumer.
Currently, in some cases where a customer wishes to switch provider, they must contact their existing provider to receive a change code, something which Ofcom says "can give too much control to the existing provider, which has an incentive to delay or disrupt the transfer."
"This can also result in unwanted pressure on customers not to change provider. Under this 'gaining provider led' process...consumers will no longer need to contact their existing provider."
The majority of broadband and landline providers already use the new system, but Ofcom's ruling will mean every ISP is now obliged to fall in line.
Ofcom has also set out additional measures to help prevent consumers' connection being disrupted during the changeover process, or being switched without their consent.
"Today's announcement represents an important milestone in Ofcom's work to improve consumers' experience when switching provider," Claudio Pollack, Ofcom's Consumer Group Director said.
"The move towards one clear and simple system led by the gaining provider will result in a switching process that works in consumers' best interests. We will now be working on further measures to improve consumers' experience of switching."