Responsive web design platform Webflow is preparing to launch out of sealed beta with some 10,000 users already on-board and more than 8,700 websites to its name.
The Y Combinator backed startup was founded in 2012 by brothers Vlad and Sergie Magdalin alongside CTO/"server surfer" Bryant Chou.
Bryant had previously collaborated with Vlad at Intuit, where they built the firm's first SaaS offering, Intuit Brainstorm.
Though Webflow only entered beta phase a few weeks ago, Magdalin told TechCrunch that the project had been a lot longer in the making.
"This has been a 10 year journey for me personally. The idea is to make it much, much easier for people to build more complex websites and web applications," he explained.
The platform is intended to help code-wary designers quickly create and publish responsive websites by offering an intuitive visual editing interface.
Users simply drag-and-drop layout features on to a CSS grid and then define the classes, theoretically cutting out the need for a third-party developer. Once you're done creating your site, Webflow allows you to publish it instantly and then adapt it to other form factors - cutting down font sizes for a more smartphone friendly layout, for instance, or amping up imagery so it looks especially dapper on tablets.
"Instead of typing HTML & CSS into a text editor and checking it in a browser, designers can now build their custom website designs using a familiar interface. It's simply faster and easier than coding...Designers out there that are tired of bashing their head against a text editor," Webflow notes.
"I've been a web designer for nearly 10 years now, and Webflow is by far the biggest professional improvement I could hope for. I'm finally able to provide fully functional websites independently," added Liad Sandmann of Crocopig Design Studios.
Webflow offers three tiers of packages, from a free option that allows you three projects and a basic level of forum-based support, to a $49 a month (£32p/m) professional bundle that offers an unlimited number of projects as well as 10 hosted sub-domains and three hosted custom domains, plus bespoke support.
Additional hosted custom domains can be had for $19 each a month and users signing up for yearly subscriptions are privy to a 15 per cent discount.
At present, the platform only supports single-page layouts, but Webflow has said it will introduce multipage features in the near future.
Interested parties can find out more by visiting the Webflow website. The Mountain View, California-based firm is currently raising seed funding.