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Meet Glipho: London's social blogging startup sets sail for buzzing Boston

London-based social blogging platform Glipho is expanding into the US, announcing that it will be opening its second office in Boston, MA.

Glipho's founder, Roger Planes, confirmed to the Boston Globe that a three-person marketing team has now joined the buzzing Beantown tech scene - famous for spawning, amongst other success stories, a certain Facebook - as the company looks to grow its user base Stateside.

"The American market is very important, and we wanted to position ourselves there as soon as possible. For me, it seems the startup scene in Boston is starting to grow, and it feels like a much better place for us to start," Planes told the Globe.

Launched in 2012 and currently in open beta, Glipho's ultimate aim is to compete with the likes of WordPress and Blogger and the service currently boasts some 10,000 users - 35 per cent being from the US, the same proportion as the UK.

A front and backend developer by trade, Planes says that Glipho re-imagines blogging for the age of social media, offering a simplified design template that allows people to quickly share content across networks without the hassle of copying and pasting codes, shortening links, or integrating different follow buttons.

"I spent too much time deciding [on] my design. I spent too much time adding Twitter follow buttons, Pinterest follow buttons. Once I started writing, I didn't even have time. And I started thinking, 'What if you had a website where you could just write, and what if you had all the social media integration?'" he commented.

To date, Glipho users have contributed more than 250,000 'gliphs' to the platform and the company has raised nearly £500,000 across two rounds of angel investment.