Skip to main content

Facebook partners with OpenTable to offer restaurant bookings through mobile app

Facebook has signed a deal with restaurant booking service OpenTable to enable users to make reservations through Facebook's mobile app.

The update will work by allowing users to book tables through restaurants' Facebook pages without the need to load a separate app or mobile site.

The move is part of a wider strategy to expand Facebook's mobile services and bolster mobile ad revenue.

The service is currently only available in the US, but given that OpenTable is active in the UK it is likely that the update will be launched here soon.

Share prices of the Nasdaq listed OpenTable were up nearly eight per cent to $74.08 (£50) following the announcement.

This week Facebook's share price exceeded $38 (£24.5) - the trading price when the company was first floated - for the first time since going public in May last year. Following the company's IPO, stock price fell to $17.55 (£11.48) in September 2012.

Terms of the deal, such as whether OpenTable will receive a commision on bookings, has not been revealed.

OpenTable was founded in San Francisco in 1998, the service is currently used by over 25,000 restaurants in the US. In recent years the company has expanded internationally.

As part of the update, Facebook also announced that TV listing will be added to US primetime TV and movie pages.