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Path rolls out API access for 13 new partners including WordPress

Fledgling social network Path may be overshadowed by its bigger cousins like Facebook and Twitter, but the company is taking strides to make up ground.

Path announced that users can now personalise the app with expanded access to the Path API, plus integration with a number of new applications.

The Path team said it hand-picked developers to build new Path-friendly apps based on innovation and quality, as well as suggestions from users, to add more workout moments, photo moments, and thought moments to the Path experience.

"In our quest to be the social network for your personal life, we're always looking for ways to help our users make Path feel more like home," a blog entry said. "Part of this means enabling folks to share content that is unique and true to their daily lives."

Initially, Path accomplished that goal by providing photos, video, thought, and music features. The application later grew with alarm and messaging functions. Then, last year, Path partnered with Nike to make daily workouts more exciting.

The current list of developers able to share to Path includes photo and video apps Viddy, Pic Stitch, Over, and Manga-Camera, workout options Strava Cycling, Nike+ Running, and Nike+ FuelBand, and WordPress, among others.

Some of these apps for Path are available today, while others will be released in the coming weeks.

"Moving forward, we will continue to work with developers with whom we share values. In addition, we'll continue to work closely with each developer to guarantee an integration that truly delights the user," the company said in a blog post.

Interested developers can apply online.

Three-year-old Path has managed to turn itself around time and again, following various privacy scandals, the latest of which was reported in early May, when the company was accused of spamming members' contacts with text messages and calls. The news came just as Path was celebrating its 10 millionth user.

Last month, Path version 3.1 rolled out with new cartoon stickers to add to comments.

The app is available for free download in the Apple iTunes Store and Google Play.