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WhatsApp rival Yuilop completes free cloud-based mobile service with launch of UK phone numbers

Cloud-based global communications service Yuilop has introduced its phone number option in the UK, enhancing its free calling and texting offering by giving users an "07" mobile number that they can use across multiple devices.

The announcement will also help users to avoid roaming charges while travelling, with yuilop saying the launch makes it the UK's "first cloud-based global communication service".

"With the launch of the mobile number feature in the UK, yuilop proves it's much more than just another messaging app, we're your mobile phone in the cloud," says yuilop CEO Jochen Doppelhammer.

Communication via yuilop is free through a virtual credit system. Users are gifted credits for various activities, including initial sign up, receiving a call or SMS to their yuilop phone number, inviting other users to join, using the app for chats, and watching ads or downloading promotions from the yuilop "offer wall."

Accessed by over five million users, and currently available in 200 countries, yuilop users worldwide can call, send and receive individual or group messages, their location, and photos free over 3G or 4G mobile networks or over Wi-Fi.

Unlike other communications services, yuilop connects to the Public Switched Telephone Network (PSTN). This allows yuilop to give its users their own mobile phone number and easily communicate with those who don't have the yuilop app on their device.

Yuilop was founded in 2010 and is headquartered in Barcelona. The app is available for download on iOS, Android, Blackberry and Windows phones.