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HGST, Western Digital, Seagate and Toshiba form new alliance to fight for hard drives

Four giants of the hard-drive manufacturing sector have come together to form an association to support hard drive technology.

HGST [formerly Hitachi Global Storage Technologies], its owner Western Digital, Seagate and Toshiba have come together to create the Storage Products Association [SPA] that will act as a mouthpiece for the storage industry.

In a release confirming the partnership, their mission is to “help storage customers, partners and users understand, deploy and support current and future storage needs, including the key role of HDDs and solid state hybrid drives (SSHDs) in an effective storage mix for all consumer and business environments. The SPA will also participate in market research and events, as well as publish materials about end users' storage needs and effective storage usage using a mix of technologies”.

The move looks like being in response to the growth in flash memory being used in new devices and to the development of devices that require even more memory to run.

"We have seen the demand for storage products shift dramatically over the last ten years with the emergence of cloud computing, Internet search, social networks, big data and mobile computing," said Mark Grace, senior vice president of marketing, HGST, and member of the SPA board of directors.

"This period of remarkable change is driving the need for innovative and reliable high-performance and high-capacity storage with the best TCO, especially in the areas of hyperscale cloud datacenter infrastructures and cold storage environments. As storage companies, SPA members are at the forefront of this change, focused on evolving products to support changing market needs," Grace added.

SPA will have its first outing at this week’s Flash Memory Summit in California with the founding fathers of the group participating in a discussion titled “Solid State Hybrid Drives Help Meet Today’s Storage Requirements”.

Image Credit: Flickr (Malabooboo)