O2 has detailed the cost of its upcoming 4G tariffs ahead of the service’s launch with prices starting at £26 for SIM-only customers and £32 with a 4G handset included.
The Telefónica subsidiary’s new high-speed network will launch on 29 August, the same day as rival Vodafone, and like their competitors will come with music, games and sports content as part of the package.
All O2 4G tariffs will benefit from unlimited minutes and texts, complementary access to 9,000 O2 Wi-Fi hotspots, Priority Moments and a variety of exclusive content.
SIM-only plans start at £26 a month for 1GB of data and stretch all the way to £36 per month for 5GB of data. If customers run out of data they can purchase bolt-ons priced at £6 for 500MB and £10 for 1GB.
A number of tariffs are designed to take advantage of O2’s new Refresh offering, which aims to help smartphone users upgrade mid-contract. Under the deal, customers pay one price for the minutes and texts they use and another for the phone they want.
Airtime plans that are part of O2 Refresh range from £22 per month for 1GB of data all way up to £37 for 8GB of data. Customers will have a choice of 10 4G-ready devices with a monthly payment from £10 to £25 depending on the device. For the time being, the firm is also increasing data allowances for anyone that signs up to the 4G network.
“Recognising the ever-growing use of data, O2 is giving all O2 4G customers a minimum of 1GB of data as standard in their tariff. Until 31st October, and to celebrate the launch of 4G, O2 is offering additional value on its most popular SIM only and airtime tariffs, for the duration of the contract, so customers can truly enjoy the benefits of 4G – 5GB from £27 a month [3GB as standard] and 8GB from £32 a month [5GB as standard],” O2 said via a news release.
Added extras include free O2 4G Tracks for 12 months, Priority Sports content including behind the scenes action from “world class teams, events and venues”, and multiplayer gaming that doesn’t eat into a customer’s 4G data allowance.
London, Leeds and Bradford will be the first cities to enjoy 4G access, with O2 planning to roll the service out to 13 cities by the end of 2013.